1.      Space :

a. Nature and structure of the market. We look firstly into the product portfolio and the sources of value add (what is the customer paying for ?). Then we size the market (current market, targeted market, substitution products, competition, % of coverage by the business) Then we analyse the customer base (profiles, decision processes, segmentation) and market localisation (geographical regions and percentage of coverage for each).

This provides a map of business potential (opportunities and threats).

b. We then analyse the go-to-market model : salesforce(is it in line with the market size and strategic objectives ? communication (how are products advertised ?) sales channels (how do customers have access to products).

This stage results in a diagnosis of how resources and structures (strengths and weaknesses) are aligned with the targeted market and the announced goals.

2.        
Time :

a.  We analyse the market evolution and potentials over time: evolution of demand (for the products), evolution of the offer (competition, change of needs), evolution of the customer base (decrease or increase, new segments), possible geographical extension or penetration increase.

b. We then look into potential evolutions of the go-to-market model : increase of the salesforce, implementation of more efficient communication strategies, development of additional sales channels (distribution networks, indirect sales, international development).

Our intervention is proposed as a package for the diagnosis phase. Included from the start of the assignment are the study of available data in the data room. We offer very competitive fixed-priced for the analysis of acquisitions of less than 5 years of existence and/or revenue of less than 10M euros.

Deliverables for the initial diagnosis include :

·      Customer base analysis / Segmentation /

·      Mapping of the market and evaluation of the business potential

·      Diagnosis of internal resources

·      SWOT

Techfizz can offer a « post-investment » mission that will be carried out on demand, depending on need and duration. This is to leverage the knowledge of our consultants for most markets of the tertiary sector. Deliverables constitute a market plan (future development) along the following lines :

·      Evaluation of the market potential (products, customers, regions)

·      Potential scenarios of development

o   Products

o   o Salesforce

o   Distribution

o   Communication