You are an investor, a fund manager or a business banker and you are in the process of investing. How would you know if your investment will meet your objectives? How can you evaluate the market of a potential business acquisition?

Financial analysis of past and current balance sheet and P&Ls is certainly a precious tool. However what is the basis of these numbers ? Where are the customers ? Where does the value add come from ? How is the market developing ?

We created an analytical approach based on Alex Osterwalder’s Business Model Canvas. The deliverable outcome is clear and let you visualise the strengths and weaknesses of the business model. This will profitably feed your investment decision and limit you risks.